Privacy Policy

1. Introduction

Welcome to Luma ("we," "our," or "us"). This Privacy Policy explains how we collect, use, and protect your information when you use the Luma mobile application (the "App"). By using the App, you agree to the practices described in this policy.

2. Information We Collect

We are committed to minimizing the data we collect. Here is what we may process:

• Photos: Photos you edit are processed on-device or through our secure AI pipeline. We do not store your original or edited photos on our servers after processing is complete.
• Usage Data: We collect anonymous analytics such as feature usage, session duration, and crash reports to improve the App.
• Purchase Information: Subscription and payment data is handled entirely by Apple through the App Store. We do not collect or store your payment details.
• Device Information: We may collect basic device information (device model, OS version) to optimize app performance and troubleshoot issues.

3. How We Use Your Information

• To provide and improve the App's AI photo editing features
• To process your photos through our AI pipeline and return results
• To analyze usage patterns and fix bugs
• To manage subscriptions and unlock Pro features
• To communicate important updates about the App

4. Third-Party Services

The App may use third-party services that have their own privacy policies. These include:

• Apple App Store: For app distribution and in-app purchases
• Analytics Providers: For anonymous usage analytics and crash reporting

5. Data Security

We implement industry-standard security measures to protect your data. Photos sent for AI processing are transmitted over encrypted connections and are not retained after processing. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain anonymous analytics data for up to 12 months to improve our services. Photos are not stored on our servers beyond the time needed for processing. Your edited photos are stored locally on your device.

7. Children's Privacy

The App is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

8. Your Rights

Depending on your location, you may have the right to:

• Request access to the data we hold about you
• Request deletion of your data
• Opt out of analytics collection
• Withdraw consent at any time

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy within the App or on our website. Your continued use of the App after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

support@lumaapp.com